Package Design

Objective:

In quarter 5 of my Associate’s degree, I had to design a brand name and logo and then design a pasta box for the brand. I came up with a brand called “Lotsa Pasta”. I also wanted to incorporate a charity with the pasta brand so I picked “Locks of Love“. My target audience for this brand was directed towards kids and females who want to help a good cause.

Logo Design:

One of the first steps I took in creating a logo for this brand was experimenting in Adobe Illustrator with various types of fonts. Then I incorporated a heart I illustrated in between the words “Lotsa Pasta” to make the brand more “warm” feeling. [Read more…] about Lotsa Pasta

Objective:

For this project, we had to pick a random coffee house out of a hat and rebrand them completely. We also had to work with a partner for this project. My partner was Jared Winslow. We picked out City Brew. We worked together on researching City Brew, redesigning their logo, color palette, and a new target audience to design and market towards. We also had to figure out a new value proposition for City Brew, too. By the end of this project, we needed to have a Keurig box, K-cup, coffee cup, and coaster designed for the coffee shop.

Package Design

Objective:

Logo Design:

Objective:

Instagram Sneak Peek