Objective:
In quarter 5 of my Associate’s degree, I had to design a brand name and logo and then design a pasta box for the brand. I came up with a brand called “Lotsa Pasta”. I also wanted to incorporate a charity with the pasta brand so I picked “Locks of Love“. My target audience for this brand was directed towards kids and females who want to help a good cause.
Logo Design:
One of the first steps I took in creating a logo for this brand was experimenting in Adobe Illustrator with various types of fonts. Then I incorporated a heart I illustrated in between the words “Lotsa Pasta” to make the brand more “warm” feeling.
Sketches:
I wanted the style of this box to be fun and more on the feminine side so I chose a tall, rectangular box with two dominant colors and a hair die-cut on the front. I came up with this pasta box sketch by gathering inspiration from Pinterest and pinning them to my mood board.
Color Palette:
