Objective:
In quarter 3 of Typography, we had to create a tri-fold brochure with one die-cut. I chose to make this brochure all about Laduree which is a French Macaron bakery with multiple locations.
In quarter 3 of Typography, we had to create a tri-fold brochure with one die-cut. I chose to make this brochure all about Laduree which is a French Macaron bakery with multiple locations.
For this project, we had to pick a random coffee house out of a hat and rebrand them completely. We also had to work with a partner for this project. My partner was Jared Winslow. We picked out City Brew. We worked together on researching City Brew, redesigning their logo, color palette, and a new target audience to design and market towards. We also had to figure out a new value proposition for City Brew, too. By the end of this project, we needed to have a Keurig box, K-cup, coffee cup, and coaster designed for the coffee shop.