Brand Identity

Destinee Cosmetics: Conceptual Makeup Brand

August 10, 2018 by Destinee DeSousa

Destinee Cosmetics Brand Guide PDF:

Objective:

For this project we had to make up a brand of our own and design a booklet explaining the brand. I decided to invent a cosmetics line using my name: Destinee Cosmetics. After deciding I was going to invent a makeup and beauty line, I had to figure out who I wanted my target audience to be and design a logo.

Color Palette:

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City Brew: Coffee Rebrand

August 1, 2018 by Destinee DeSousa

Objective:

For this project, we had to pick a random coffee house out of a hat and rebrand them completely. We also had to work with a partner for this project. My partner was Jared Winslow. We picked out City Brew. We worked together on researching City Brew, redesigning their logo, color palette, and a new target audience to design and market towards. We also had to figure out a new value proposition for City Brew, too. By the end of this project, we needed to have a Keurig box, K-cup, coffee cup, and coaster designed for the coffee shop.

Flying Fish Brewing Co. Rebrand

May 1, 2018 by Destinee DeSousa

Objective:

For this project we had to pick a micro-brewery from a hat to rebrand, I picked Flying Fish Brewing Co. After picking a beer brand we then had to do diligence and figure out a way to make the brand even better. We had to define a specific target audience to market the craft beer brand towards and redesign its logo and packaging. This included a beer bottle label, a six-pack, a coaster, and a poster.

Brand Identity

Destinee Cosmetics Brand Guide PDF:

Objective:

Color Palette:

Objective:

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